Diploma Course
Digital Marketing, SEO and Social Media
Plan and execute organic acquisition through SEO, content, social platforms, email and conversion-focused campaigns.
Asynchronous
DEC-105-ASY
E-Commerce
Course enrollment is managed through a Diploma
Students do not enroll in this Course separately. Select a Diploma containing this Course.
View Diploma in E-CommerceCourse Overview
This course develops a practical organic digital-marketing system for e-commerce. Learners study market positioning, campaign objectives, content strategy, search-engine optimization, social-media management, email marketing and conversion principles. Students produce a channel plan, optimize store content, create a publishing calendar and evaluate performance using relevant metrics.
Learning Outcomes
• Define measurable digital-marketing objectives linked to e-commerce outcomes.
• Conduct audience, keyword and competitor research for campaign planning.
• Apply on-page, technical and content SEO fundamentals to an online store.
• Plan and publish platform-appropriate social-media content.
• Build basic email acquisition, welcome, promotional and retention sequences.
• Evaluate marketing performance using traffic, engagement, conversion and retention metrics.
• Conduct audience, keyword and competitor research for campaign planning.
• Apply on-page, technical and content SEO fundamentals to an online store.
• Plan and publish platform-appropriate social-media content.
• Build basic email acquisition, welcome, promotional and retention sequences.
• Evaluate marketing performance using traffic, engagement, conversion and retention metrics.
Assigned Instructor
PK
Palwasha Khalid
Instructor
Course Information
- Learning Mode Asynchronous
- Duration 24 Weeks
- Course Type Core