Diploma Course
Introduction to E-Commerce and Digital Business
Understand e-commerce models, digital customers, online business planning, platform choices and the commercial foundations of selling online.
Asynchronous
DEC-101-ASY
Digital Marketing
Course enrollment is managed through a Diploma
Students do not enroll in this Course separately. Select a Diploma containing this Course.
View Diploma in E-CommerceCourse Overview
This foundational course introduces the concepts, models and strategic decisions behind e-commerce and digital business. Learners examine online customer behavior, value propositions, revenue models, platform choices, digital trust and the operational components of an online venture. Through guided activities, students evaluate market opportunities and create a practical e-commerce business concept that will be developed further across the diploma.
Learning Outcomes
• Explain the scope, terminology and economic role of e-commerce and digital business.
• Differentiate B2C, B2B, C2C, D2C, marketplace, subscription and service-based models.
• Analyze customer needs, online buying behavior and the e-commerce customer journey.
• Construct a clear value proposition and business model for an online venture.
• Compare independent stores, social commerce and marketplace selling channels.
• Identify major operational, ethical, security and legal considerations in e-commerce.
• Differentiate B2C, B2B, C2C, D2C, marketplace, subscription and service-based models.
• Analyze customer needs, online buying behavior and the e-commerce customer journey.
• Construct a clear value proposition and business model for an online venture.
• Compare independent stores, social commerce and marketplace selling channels.
• Identify major operational, ethical, security and legal considerations in e-commerce.
Course Content
This foundational course introduces the concepts, models and strategic decisions behind e-commerce and digital business. Learners examine online customer behavior, value propositions, revenue models, platform choices, digital trust and the operational components of an online venture. Through guided activities, students evaluate market opportunities and create a practical e-commerce business concept that will be developed further across the diploma.
Assigned Instructor
AB
Ahmed Bin Sana
Instructor
Course Information
- Learning Mode Asynchronous
- Duration 24 Weeks
- Course Type Core