Diploma Course
Performance Marketing and Paid Advertising
Plan, launch, measure and optimize paid campaigns using Meta, Google, TikTok or equivalent advertising platforms.
Asynchronous
DEC-202-ASY
E-Commerce
Course enrollment is managed through a Diploma
Students do not enroll in this Course separately. Select a Diploma containing this Course.
View Diploma in E-CommerceCourse Overview
This performance-focused course develops the ability to acquire customers through paid digital advertising. Students learn campaign objectives, audience strategy, creative testing, platform structure, tracking, budgeting, bidding, retargeting and optimization. Activities are conducted in live, demo or simulated environments and emphasize responsible spending, accurate measurement and decisions based on commercial outcomes.
Learning Outcomes
• Select appropriate advertising platforms and campaign objectives for defined business goals.
• Develop audience, offer, message and creative strategies for paid acquisition.
• Configure campaign, ad-set or ad-group and advertisement structures correctly.
• Implement basic tracking concepts using pixels, tags, events and conversion definitions.
• Calculate and interpret CPM, CPC, CTR, conversion rate, CPA and ROAS.
• Optimize campaigns through testing, budget control, retargeting and performance analysis.
• Develop audience, offer, message and creative strategies for paid acquisition.
• Configure campaign, ad-set or ad-group and advertisement structures correctly.
• Implement basic tracking concepts using pixels, tags, events and conversion definitions.
• Calculate and interpret CPM, CPC, CTR, conversion rate, CPA and ROAS.
• Optimize campaigns through testing, budget control, retargeting and performance analysis.
Assigned Instructor
PK
Palwasha Khalid
Instructor
Course Information
- Learning Mode Asynchronous
- Duration 24 Weeks
- Course Type Core